For hotels, GMs, short-let hosts & hospitality marketers

Turn lookers into direct bookings.

A practical AI & CRO growth framework for hospitality — so more guests book with you directly, and fewer arrive via a commission.

Get the Blueprint — €99 Read a free chapter

Every direct booking skips the 15–25% OTA commission. This is how you win more of them.

26
chapters

Fix the funnel

Find exactly where guests drop out between landing page and payment — and close the leaks.

Personalise with AI

Ready-to-use prompts and lifecycle flows that turn guest behaviour into relevant, timely offers.

Own the relationship

Build first-party data and direct-booking habits instead of renting demand from the OTAs.

What's inside

An operating system, not another ebook

26 chapters that connect brand, website, booking flow, data, AI and measurement into one system you can run week by week.

Hotel CRO & booking funnel

A step-by-step funnel, a full conversion checklist, and how to prioritise the weakest step first.

Guest segmentation

Behaviour-based segments that predict booking intent better than demographics — with the offers that fit each.

Lifecycle & 72-hour recovery

Trigger-based messaging and a three-step sequence to recover abandoned bookings — without false scarcity.

Reusable AI prompt library

Copy-paste prompts for CRO diagnosis, segmentation, upsell, automation and weekly analysis — built for hospitality.

Measurement that matters

The KPIs that actually move revenue, a simple dashboard, and the weekly insight-to-action rhythm.

A 90-day plan

Exactly what to do in days 1–30, 31–60 and 61–90 to see direct bookings climb.

Free preview chapter

Get the first chapter free.

Enter your email and get instant access to a polished preview — the executive framework, the hotel CRO checklist and the 72-hour booking-recovery sequence. No fluff.

You'll also get occasional direct-booking tips. Unsubscribe anytime.

A taste of the framework

The seven building blocks

From the executive summary

Unified brand & omnichannel experience — the same promise from ad to arrival.
Frictionless direct booking — a booking engine that reduces uncertainty, not just informs.
A measurable guest journey — know where guests drop out of search-to-payment.
Behaviour-based personalisation — intent beats demographics.
Timed, trigger-based communication — the right message at the right moment.
AI & automation that support people — machines do the repetitive; humans keep the empathy.
Continuous measurement & experimentation — weekly tests, not one-off campaigns.

0–4 h

Seamless continuation

Bring the guest back to the exact date and room, one tap away. Helpful, not urgent.

→

24–48 h

Trust-building

A real review, clear terms, room detail and the direct-booking benefit. Reassuring.

→

48–72 h

Gentle urgency

A genuine limit, only if one truly exists. Fair, never manipulative.

One of dozens of ready-to-run playbooks inside the Blueprint.

Who it's for

Built for the people who fill the rooms

Hotel owners

Independent hotels & guesthouses growing direct revenue.

General Managers

Turn marketing spend into measurable bookings.

Short-let & AirBnB hosts

Reduce platform dependence and build your own channel.

Hospitality marketers

A structured system and prompt library to work faster.

Get started

Own the book, or grow with the community

Start with the Blueprint. Keep momentum in the monthly community.

One-time

The Blueprint

€99 once

The complete 26-chapter PDF
The full hospitality AI prompt library
CRO, segmentation & lifecycle playbooks
The 90-day implementation plan
Free updates to this edition

Buy the Blueprint

Secure checkout via Stripe

7-day free trial

Membership

The Community

€49 / month

or €470/year — save €118

Everything in the Blueprint, included
Live website & funnel teardowns
New prompts & templates every month
Direct-booking benchmarks & what's working now
Q&A and peer feedback from other operators

Get the Blueprint to unlock

Your 7-day community trial unlocks right after checkout · hosted on Skool

What readers say

Trusted by operators who’ve had enough of OTA fees

Replace these with real quotes once you have them.

“We reworked our booking page using the CRO checklist and direct bookings jumped within a month.”

Your reviewerGeneral Manager, Independent Hotel

“The AI prompts alone saved my team hours a week. Finally a system, not just tips.”

Your reviewerMarketing Manager, Resort

“As a short-let host, the 72-hour recovery sequence paid for the book on the first save.”

Your reviewerShort-let Host

14-day money-back guarantee

Read it, apply it. If the Blueprint doesn't give you at least one change worth making, email us within 14 days for a full refund.

Questions

Frequently asked

Is this relevant if I only have a few rooms or one property?

Yes. The framework scales down as well as up — a small hotel, guesthouse or short-let host applies the same funnel, personalisation and recovery playbooks, just at a smaller scale.

Do I need technical or AI skills?

No. The AI prompts are copy-paste and written in plain language, and every playbook comes with a checklist. You can start with the parts that fit your setup.

What's the difference between the book and the community?

The Blueprint is the complete framework in one PDF — buy it once, keep it. The community is an optional monthly membership where the framework gets applied to real properties: live teardowns, new prompts each month, benchmarks and Q&A.

What format is the Blueprint?

A professionally designed PDF (26 chapters) you can read on any device or print. You get free updates to this edition.

How do I get the free chapter?

Enter your email above and you'll get instant access to download it — the executive framework, the hotel CRO checklist and the 72-hour recovery sequence.